Brown Tide Rising: Metaphors of Latinos in Contemporary American Public Discourse

. . . awash under a brown tide . . . the relentless flow of immigrants . . . like waves on a beach, these human flows are remaking the face of America . . . Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States’ growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in America…