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Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
By Steve Cone
eBook
$22.95
By Steve Cone
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Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.
Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost a…
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