Nor-tec Rifa!: Electronic Dance Music from Tijuana to the World

At the dawn of the twenty-first century, the Nor-tec phenomenon emerged from the border city of Tijuana and through the Internet, quickly conquered a global audience. Marketed as a kind of "ethnic" electronic dance music, Nor-tec samples sounds of traditional music from the north of Mexico, and transforms them through computer technology used in European and American techno music and electronica.

Tijuana has media links to both Mexico and the United States, with peoples, currencies, a…