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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

By Jean-Marie Dru
eBook
$7.99
By Jean-Marie Dru
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In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became suc…

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