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Quest of the Folk, CLS Edition: Antimodernism and Cultural Selection in Twentieth-Century Nova Scotia

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The popular conception of Nova Scotians as a pure, simple, idyllic people is false, argues Ian McKay. In The Quest of the Folk he shows how the province's tourism industry and cultural producers manipulated and refashioned the cultural identity of the region and its people to project traditional folk values.

McKay offers an in-depth analysis of the infusion of a folk ideology into the art and literature of the region and the use of the idea of the "Simple Life" in tourism promotion. He e…