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The on-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World

By Rick Mathieson
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By Rick Mathieson
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Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to "new media," and hello "now media." Featuring exclusive insights and inspiration from today's top marketers-as well as lessons from some of the world's most successful digital marketing initiatives-this eye-opening book reveals how readers …

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