Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers--GM, Ford, and Chrysler
By Bill Vlasic
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Once Upon a Car is the fascinating epic story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. Written by Bill Vlasic, the Detroit bureau chief for the New York Times and acclaimed author of Taken for a Ride, this eye-opening, richly anecdotal work is more than a riveting and insightful business history. It offers a clear-eyed view of the present day automobile industry and of Detroit, the city that spawned it, going far…
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BusinessTransportationPrint BooksCurrent Affairs & PoliticsPaperbackDiscover TitleNonfictionIndustriesAutomobilesBusiness HistoryBusiness - General & MiscellaneousEconomics & PoliticsConsumer IndustriesAutomobiles - By ManufacturerConsumer Goods Industry - HistoryEconomic PoliciesAutomotive IndustriesFord->General & MiscellaneousAutomotive Industry - HistoryBusiness - General & MiscellaneousAutomotive Business & IndustryEconomic Policies in the United StatesIndustrial PoliciesFord Motor Company



