Information Technology Strategies: How Leading Firms Use IT to Gain an Advantage

Examining companies that don't have information technology (IT) as their central business, Rapp (international trade and business, New Jersey Institute of Technology) offers case studies of how companies have strategically applied the use of IT to their traditional business structures. After introducing his own conception of the proper strategic framework for IT use, he describes studies from such industries as pharmaceuticals, steel, automobiles, retailing, life insurance, international retail …