The Barnes & Noble Holiday Gift Guide! Shop NowThe Barnes & Noble Holiday Gift Guide! Shop Now
Product Image
Add Item to wish listAdd Item to wish list

Direct and Digital Marketing in Practice

By Brian Thomas, Matthew Housden
eBook
$38.99
By Brian Thomas, Matthew Housden
|Write a Review
Rewards iconEarn 5X Rewards 1/1 - 12/31
Formats
See All Formats & Editions
In stock
Buy this eBook as a gift for someone else

Personalize your gift

Required *

  • If the selected date is today, the recipient will receive the eBook within 1 hour.
  • If the selected date is in the future, the eBook will be delivered to the recipient around 3:00 AM EST on the specified date.
0 / 250
Pick up in store
Your local store may have stock of this item.

Available on compatible , the free NOOK App, and in My Digital Library

NOOK App

Open NOOK app

Download NOOK app

[@portabletext/react] Unknown block type "image", specify a component for it in the `components.types` prop

NOOK Devices

  • NOOK GlowLight 4 Plus
  • NOOK GlowLight 4e
  • NOOK GlowLight 4
  • NOOK GlowLight Plus 7.8
  • NOOK GlowLight 3
  • NOOK GlowLight Plus 6
  • NOOK 9" Lenovo Tablet (Arctic Grey and Frost Blue)
  • NOOK 10" HD Lenovo Tablet
  • NOOK Tablet 7" & 10.1
  • NOOK by Samsung Galaxy Tab 7.0 [Tab A and Tab 4]
  • NOOK by Samsung [Tab 4 10.1, S2 & E]
  • NOOK for iOS
  • NOOK for Android

BN.com website

Go to your Digital Library in My Account

Limit 1 per customer
Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Ma…

Categories

BusinessNonfictionMarketing & SalesMarketingDirect Marketing