Clout - The Art and Science of Influential Web Content

Content is the substance of any digital experience: video, words, labels, articles, whitepapers, testimonials, and much more. Influential content reaches, engages, and resonates with people to shape their perceptions, decisions, and actions. In Clout, Second Edition, world-renowned content strategist Colleen Jones introduces eight principles and an updated, comprehensive process for planning, creating, delivering, and optimizing content that will make your business thrive. Thoroughly upda…