The Hustler's Handbook

What is the difference between a promoter and a hustler?" Bill Veeck asks. "Well, let's look at it this way. Neither one of them is an advertiser. An advertiser pays for his space. A promoter works out a quid pro quo . A hustler gets a free ride and makes it seem as if he's doing you a favor." Keep this in mind as Veeck, one of baseball's all–time characters and certainly its best–ever hustler, draws on an apparently bottomless well of stories, anecdotes, theories, and attitudes involving the…