Identity Economics: How Our Identities Shape Our Work, Wages, and Well-Being
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Identity Economics provides an important and compelling new way to understand human behavior, revealing how our identitiesand not just economic incentivesinfluence our decisions. In 1995, economist Rachel Kranton wrote future Nobel Prize-winner George Akerlof a letter insisting that his most recent paper was wrong. Identity, she argued, was the missing element that would help to explain why peoplefacing the same economic circumstanceswould make different choices. This was the begin…



