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Social Media Metrics: How to Measure and Optimize Your Marketing Investment
By Jim Sterne
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$24.95
By Jim Sterne
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The only guide devoted exclusively to social media metrics
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the su…