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The Art of Seduction: An Indispensible Primer on the Ultimate Form of Power (Abridged)
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Foreword by Goran Carstedt, CEO of Volvo Sales, Sweden
In this thought-provoking book Karl Albrecht introduces the revolutionizing concept of internal service. According to Karl,
"If you're not serving the customer, your job is to serve somebody who is."
He outlines a practical plan for turning all internal support departments into miniature service businesses. He shows middle managers and support employees how to identify and understand their customers, develop their service missi…