Advertising - Technique & Practice

JingleMoney: The Essential Guide to Making Real Money Writing Jingles

The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

The Age of Manipulation: The Con in Confidence, The Sin in Sincere

Strategic Brand Communication Campaigns

151 Quick Ideas for Advertising on a Shoestring

The Bare Bones of Advertising Print Design

How Advertising Works: The Role of Research

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization

Promotion and Integrated Marketing Communication

Freedom of Commercial Expression

The Idea Writers: Copywriting in a New Media and Marketing Era

Copywriting: Successful Writing for Design, Advertising and Marketing

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

Advertising Management

More Words That Sell

Strategic Brand Communication Campaigns

Often Wrong, Never in Doubt: Unleash the Business Rebel Within

Positioning: The Battle for Your Mind

The Dentsu Way: Secrets of Cross Switch Marketing from the World's Most Innovative Advertising Agency

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond

How to Plan Advertising

Write Great Ads: A Step-by-Step Approach